Try using any small image as a "bullet" to make lists with more flair. If you also want the list to be indented, use the <dl> definition list and <dd> for each item (instead of <ul> and <li>, which would give the standard boring bullets). Here's a quick example, using a hypothetical star.gif image file:
<dl><dd><img src="star.gif" alt="" />A murder of crows</dd>
<dd><img src="star.gif" alt="" />A rafter of turkeys</dd>
<dd><img src="star.gif" alt="" />A muster of peacocks</dd></dl>
